Healthy burger
Healthy burger
Feb 12, 2025

Why Decision Fatigue Is Costing You Hours Each Day

Understand the neuroscience of overwhelm - and how automation restores mental clarity.


Every choice you make — from replying to an email to deciding what to prioritize — consumes mental energy. This invisible drain is called decision fatigue, and it’s the silent killer of executive performance.

The science of depletion

Research from Stanford and Yale shows that our decision-making capacity declines throughout the day. That’s why leaders often make their best calls before noon — and default to easier, less strategic ones after hours.

Automating the routine

Shorbana helps combat decision fatigue by reducing the number of micro-choices you make. It automatically suggests follow-ups, drafts replies, and preps meeting notes — so you can spend less time thinking about what to do next, and more time thinking about why you’re doing it.

Preserving creative energy

When AI handles repetition, it preserves your creativity. You don’t need to remember who to email or what to summarize — your assistant already has.
Each decision saved is a unit of focus restored.

Building sustainable leadership

Leaders who manage their cognitive energy outperform those who simply manage their time. By adopting an AI that reduces friction, you protect your most valuable resource — your mind.

Shorbana doesn’t make decisions for you; it keeps you in the condition to make better ones.